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Atelier
Meriva

Brand identity & creative direction

A shared vision.
A world of its own.

Jewelry / Istanbul
Atelier Meriva logo with the Shaped by Dreams signature
Deep navy Atelier Meriva jewelry boxes
The project

Shaping the world
of Atelier Meriva.

Atelier Meriva began with two sisters and a shared creative vision. We translated its bohemian spirit and refined sense of luxury into an identity with a personal story at its heart.

From the first symbol to packaging, digital design and communication, we built a visual language that gives the jewelry a world of its own.

Brand identity · Motion · Packaging design
Creative direction · Communication · Social media · Web design

01 / From symbol to signatureTwo female figures joined in an embrace or dance

It began with two.

Two female figures meet in a hand drawn form that can be read as an embrace or a dance. A symbol of sisterhood and connection, it became the most personal element of Meriva’s identity.

The identity in motion
02 / A visual language

Character in every form.

Eros Condensed Regular wordmark, Augustia signature and Cabinet Grotesk Variable typography
Wordmark, signature & typography
Meriva’s cream sisterhood symbol on red stones
The symbol beyond the logo
Midnight#0A122B
Cream#F5F2EB
Gold#C0A56E
Mauve#7C7287
Lilac#A09BE7
Atelier Meriva wordmark
03 / In the physical world

An identity you can hold.

The same visual language carries through jewelry boxes, storefront details and the moments surrounding each piece.

Atelier Meriva packaging with the emblem and wordmark
Packaging design
Atelier Meriva identity applied to the boutique entrance
Storefront application
04 / Room to evolve

Letting the brand
take on new forms.

Across collections, seasons and mediums, the identity has room to shift while keeping the jewelry and the world that inspires it at the center.

Complete Atelier Meriva website design showing a jewelry collection on natural stone
Web design
Atelier Meriva mobile shopping experience
Digital experience
Atelier Meriva jewelry campaign applied to an outdoor poster wall
Campaign & outdoor applications
An evolving brand world

Always recognizably
Meriva.

A flexible approach to communication brings new collections, stories and ideas into the same world.

Social media & communication design

Atelier Meriva brand badgeBack to all work
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